Monday, August 06, 2012

Ever wondered what happens when you click ‘like’ on Facebook?

Clicking on “like’ could be the best or worst thing you can do, especially if you despise junk mail or being bombarded with adverts.

Just think about it...

In a nutshell, the item you ‘like’ has a series of keywords associated with it. As soon as you hit the 'like' button, someone somewhere knows that you associate in some way this image, phrase, graphic or product. The algorithms used by Facebook’s marketing team then allows advertisers to profile each and every ‘liked’ object and as such target its marketing accordingly.

For example, as a test, I clicked 'like' on ‘Visit Tyrol’ (a page dedicated to the Tyrol region in Austria). The result is not only the feeds from that page, but also a vast array of targeted marketing adverts aimed just at me all about the area, hotels, drinks skiing etc. Its all very clever stuff – and can be of high value to users and advertisers alike.

It works and is worth thinking about  - especially if you wish to target consumers – profiling can be very specific too down to gender, age and personal status.

Assuming, of course, that none of us lie on our Facebook profiles!


  1. That's one thing guys like those long island marketing experts tend to exploit as far as social media is concerned; the more popular a site is, the greater the traffic, and the higher the "potential" revenue.

  2. precisely Arthur - but most people are not aware of the ramifications!

  3. Luckily, I found a sincere SMO expert who guided me to gain maximum number of UK Facebook likes for my fan page for targeting the local audiences, and it really helped me to enhance my sales.

    1. Hi Simon, glad you found a reliable provider - its estimated that there are around 10 million 'false' Facebook pages out there - so the chances are still in favour of getting a good response form any FB campaign.