Tuesday, December 11, 2018

The Power of Pink

When we freshened up our logo we decided on shocking pink for the new colour. In order to ensure that this colour becomes well and truly established we are in the process of redecorating our reception areas. The work is paintwork is being done by our favorite 'resident' decorator Reg Wilson.

Once the paintwork is completed we will fitting new carpets and some interesting robot images should complete the look. We anticipate that the work will be completed by the end of January 2019,  scary to think that 2019 will be our 32nd year of business and our 28th year at Trinity House on Green Lane...

If you have visited the studio you will know the colours and the new look may give you quite a suprise...but if you haven't visited us, then why not come along, we'd be delighted to show you around.

Just give us a call on 01332 291141 and we'll look forward to seeing you very soon!

Friday, December 07, 2018

What a lovely way to do business

Back in the Summer we decided that the rear of our property could do with some new gates. We did exactly what anyone in Derby would do...we put in "Gates + Derby" into Google and we were fed with a number of link options. Ideally we wanted someone genuinely local and someone we could talk to about our needs...(we had a front gate that needed repairing too).

So after some diligence we opted for "The Gatemaker" making an on-line e-mail enquiry, we were quickly contacted by Jami who arranged for their representative Bernie to come out and measure up. Bernie gave us a quote there and then, along with a very reasonable leadtime. We were impressed. Good quality, good price and totally honest.

Shortly after this we had a brand new set of gates delivered for the rear car park - with a promise that the refurbished front gate would follow a week later...

Unfortunately, due to some issues with the powder coating this was slightly delayed. Which led us to a couple of days of increasingly quirky but friendly email banter and communication (involving the mention of aliens and meerkats - both of which adorn the Gatemaker vans - when you see one you'll know it!). Problem resolved, and no harm done...

The front gate duly arrived and we were all delighted, so much so that we ordered another gate for the rear, as this made the property look so much better...and finally the whole picture was complete.

About three months went by  - with no issues.

When, suddenly, quite out of the blue, we received a phone call from Bernie.

It turns out that he is actually a Director of the Gatemaker and at first we thought our BACs payment had maybe failed...however,  the call was about about something completely different...

Bernie explained that when he visited us, he was impressed with the work we do and more importantly, the attitude and approach to our correspondence (I sent them a picture of a meerkat with a machine gun at one point...!). It was our up-front and honest approach that they all liked, 'the way we dealt with a problem' is exactly how he put it.

So, a visit was arranged and we were delighted to be appointed as the creative agency for The Gatemaker and Derby Gates. It's early days yet but we are all very excited about helping this local company to expand and grow.

The pictures above show how we intend to develop the Gatemakers' corporate identity - you can see our initial concept compared to the original below. In additon there will be new sales brochures, a more comprehensive website as well as new stationery, signage and showroom. We are all very much looking forward to helping them throughout 2019 and beyond.

Quite simply, we love working with nice people - if you like working with nice people too,  then why not give us a call on 01332 291141 and we will happy to chat about your needs.

Also, if you need new gates or any metal work refurbishing, then look no further than The Gatemaker - top people, with top quality products.

Its not just about us is it..?!!!

I know we all like to blow our own trumpets from time to time, but sometimes our business 'rivals' deserve a mention too!!!

This is David and Denise Leatt of Three Sixty Media who are good friends of mine. The photo shows them being presented with one of five cups for their golfing triumphs at Kedleston Park this season by the Lady Captain and Captain.

We often play golf together and I am delighted that they did so well. Denise, having taken up golf only three years ago has improved coming down from the mid thirties to 25 and David who has managed to get his handicap down to 6 this season, (no mean feat given that he only plays about 6 times a week!)

Well done you two, lets hope that 2019 brings you more second places..!!!

Getting Back To Basics

I was recently inspired to get back into sketching. Here at the studio we use computers nearly all the time, as such we are somewhat removed from the hand to paper aspect of creativity. In short, I was missing the feel of pen on paper!

As many of you know I often ski guide during the Winter season (as well as occasionally instructing) so it was an obvious choice really -  to do a sketch each day based on something I had seen or photographed during the day. The discipline being, that no sketch could take more than 30 minutes to complete and I was not allowed a second chance..!

So out to Derby I went to purchase some pens and a sketch pad.

After 5 days of skiing on the Hintertux glacier these are the first set of results - a mixed bag I think. The style was getting better as I 'got back into it'.

From the top:
Sara carving with good angles
View from the top of the Tuxerjoch chair
View from top of the Larmstang lift
Little girl vs Krampus (scary but real!)
View of the Marmot chair

I am sure that by the end of the season I should have an ever improving set of around 60-70 sketches, or 'skietches' as I have decided to call them!

I know the team here at PE Creative are all capable of drawing, we all have our own styles so if you want anything drawing or indeed painting then please feel free to call us on 01332 291141 and we will be delighted to help...

Thursday, October 18, 2018

When design was a real skill...

If anyone can remember, before the advent of the Apple Mac, all artwork was done by hand, using technical drawing skills to create logos, artwork and drawings etc. In principle, you had to be able to at least draw and have a some creative/artistic skill to even think about entering the design field. It was a real craft.

One of the tools we used to use was the technical pen. Several brands were available with the market leaders being Rotring and Staedtler.

I tended to favour the Staedtler brand mainly down to the fact that the 0.5 nib seemed to block less oftenthan the Rotring version of the same. While rooting through one of our cupboard here at the studio I found this brand new virtually unused set of pens in the original box!

This brought back memories of having to physically draw keylines for artwork using CS10 board, red film, and of course set squares and technical pens...

With computer aided design and so many application to help with design, it's easy to see how the craft element has been lost over the years...however, here are PE Creative we still believe that crafting a design is one of the key differentiators that we bring to your design.

Anyone can style something up, but not anyone can develop a concept in quite the same way we do.

If you'd like to see how we can help you to diffentiate your brand, give us a call on 01332 291141 and we can discuss your specific needs.

The Real Ryder Cup

I was lucky enough to win free tickets to the British Masters golf hosted by Justin Rose at Walton Heath Golf Club last weekend.

Andy and I enjoyed a windy and wet but fun filled day at Walton Heath where we both got to see and hold the Ryder Cup.  Europe's Captain Thomas Bjorn was at the event and kindly brought along the cup for spectators to see.

The eventual winner was Eddy Pepperell who shot a superb score to win by one shot ahead of Sweden's Bjork.

We were also able to enter in to the MOLIWOOD spirit (for those of you who are not golfers, this is a reference to the Ryder Cup winning partnership of Italy's Francesco MOLInari and England's own Tommy FleetWOOD. Whom the press aptly dubbed MOLIWOOD)!

I rather like this creative wordplay and I think it would be good for clients to think of type as a way to improve their own communications...If you'd like to hear more about how we use type to great effect, give us a call on 01332 291141.

The Nick Slade Wider Cup 2018

Next week eight interpid golfers embark on the second Wider Cup to be held in Marbella, Spain. This event was renamed the Nick Slade Wider Cup in memory of Nick who sadly untimely passed away earlier this year.

Nick was a giant of a man who lived life to the full. A larger than life character with a left handed golf swing who made friends with eveyone he met. He will be missed and I am sure that more than a few toasts will be made in his name next week.

The Nick Slade Wider Cup deserved a branding befitting of his charisma, so I designed this logo (based on his lefty swing and customary reveresed baseball hat). The logo has been produced on  all sorts of apparel from shirts and hats to pin badges as well as score sheets and rules etc.

The picture shows Jonny and Nick last year at Santa Clara Golf Club.

If you have an event you'd like to brand, then why not give the team a call on 01332 291141 and we will be delighted to discuss your requirements