...then look no further than graphic user interface (GUI) development. This is a science in its own right. How do we develop iconology which allows user to easily navigate and understand software?
At Parkhouse Evans we have been involved in this area of design for many years and its always a challenge. We recently helped Commontime to update their UI. The changes are subtle but have resulted in a much easier to use and lighter working environment.
There are many factors to take into account such as depth, size, legibility, as well as format and resolution. If the end result looks simple, then you can almost guarantee that it was a project that has had many hours development put into it!
We love keeping it simple.