Friday, August 15, 2014

Marketing degrees- value for money?

As yesterday was results day for thousands of A-level students across the UK, and with me feeling nostalgic about my own results day, I've been thinking about the best degrees or pathways to pursue a career in marketing..

With the typical degree now costing at least £27,000 is it worth taking degrees such as 'Marketing BSC' and potentially narrowing one's career options, or broadening yourself out to subjects such as Business Studies but perhaps gaining less marketing know-how?

Personally, I have chosen to do an English BA in order to allow myself some security when I graduate; ideally my degree can open doors to a career in advertising copy-writing or journalism but if not, I believe I will have skills to apply to other sectors as well.

This leads me on to another question, is the subject of a degree actually even relevant? As an example, my Dad has a degree in industrial chemistry but has worked in local radio for years. As long as you have a 2:1 in your pocket there are many companies who are less interested in the actual subject you studied.

If you have a job in marketing (or had ambitions to have one but took another route) I would be really interested in hearing the path you took to get to where you are today. Let me know your thoughts on the best way to get a foot in the door.

Alternatively if you're looking to consult with those who have 'made it' in the marketing world, give the PE team a call on 01332 291141!

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