Friday, February 20, 2015

Fibonacci Rules

Have you ever heard of Fibonacci's "Golden Section"?

Chances are, you probably haven't..but you come into contact with it every single day and in virtually everything you do!

Fibonacci was the first mathematician to recognise a particular sequence of numbers, each number is the sum of the previous two numbers. Fibonacci began the sequence not with 0, 1, 1, 2, as modern mathematicians do but with 1,1, 2, etc. He carried the calculation up to the thirteenth place (fourteenth in modern counting).

These numbers also give us a 'golden section ratio'. This is a set of geometric patterns that are aesthetically pleasing to the eye.

Fibonacci's sequence can be seen in nature, in the way seeds form, in the way trees grow and in the way nautilus shells are developed...

Fibonacci was the inspiration that gave us Nautilus Communication's branding ID and new website. The brainchild of Nilufer Van Steeg, Nautilus offers a Europe wide marketing and communication service. Nil has extensive experience in brand building as well as customer service.

We have known Nil for around 12 years now and it has been fantastic working with her on this exciting new venture - we wish her all the best.

The new website aims to underpin this experience and help Nil to promote her extensive services. If its right by nature then it must be right!

To view the actual website click here

If your business could do with a creative angle call us now on 01332 291141

1 comment:

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