Friday, March 25, 2011

Five words to make you money

1. Easy
Everyone wants stuff that's easy. We want things to be easy to use, we want results to easier to achieve, we want everything easy. If your product or service makes people's lives easier, make sure you tell them.

2. You
The 'magic' word in all good copy! Using the word 'you' forces you to have a personal conversation with the person reading it. Don't you agree?

3. Now
There comes a point when you need to tell your customer what to do. They need to call you, or order form you or 'click here'. But you don't want them doing it tomorrow or next week. You want them to do it now - so tell them.

4. Free
Very powerful. People love anything that's free. Particularly useful to generate new sales leads

5. No Risk
Anything you can do to reduce the risk of your customers will increase your sales. Your customer may not be consciously thinking about it but subconsciously they're worrying about risking money and possible time by doing business with you. Risk elimination is one of the most effective marketing strategies available to you.

There are more words of wisdom to follow - we are happy to share these with you, simply give us a call now for a no risk, free chat about how easy it is to get more out of your marketing budget on  01332 291141

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