Wednesday, March 28, 2012

The Sphinx Trails

Perhaps the most successful loyalty campaign we have been involved in. Not just for the creative but the whole atmosphere that was created by the Sphinx team.

Originally the "Trail of the Sphinx" the incentive ran for 7 years and became an 'industry event' much talked about. Each Trail allowed distributor Sphinx to engage with channel resellers and vendors alike in one exciting location over several days.

Trails were usually held over five to seven days - and included all transport, accommodation,  events and gala dinners as well as some exciting excursions including white water rafting, helicopter rides, police escorted motorcades, golf, diving, dancing and cultural experiences.

The Trail of the Sphinx - Egypt
The Trail of the Dragon - China
The Trail of the Zambezi - Africa
The Trail of the Amazon - Brazil
The Trail of the Orient - Maylasia
The Trail of the Deep South - New Orleans
The Trail of the Barrier Reef - Australia

Revenue throughout the Trial incentives increased from £21m to £100m and much of this can be attributed to the goodwill shown and customer retention gained from these prestigious events.

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