Clicking on “like’ could be the best or
worst thing you can do, especially if you despise junk mail or being
bombarded with adverts.
Just think about it...
In a nutshell, the item you ‘like’ has a
series of keywords associated with it. As soon as you hit the 'like' button,
someone somewhere knows that you associate in some way this image, phrase, graphic or product.
The algorithms used by Facebook’s marketing team then allows advertisers to profile
each and every ‘liked’ object and as such target its marketing accordingly.
For example, as a test, I clicked 'like' on ‘Visit
Tyrol’ (a page dedicated to the Tyrol region in Austria). The result is not
only the feeds from that page, but also a vast array of targeted marketing
adverts aimed just at me all about the area, hotels, drinks skiing etc. Its all
very clever stuff – and can be of high value to users and advertisers alike.
It works and is worth thinking about - especially if you wish to target
consumers – profiling can be very specific too down to gender, age and personal
status.
Assuming, of course, that none of us lie on
our Facebook profiles!
